Mopar entrusted us with the creation of photos and videos to showcase its range of official accessories for the new Grande Panda, with the aim of highlighting their design, functionality, and customization potential.
The project was inspired by the spirit of FIAT’s latest campaign, "Happiness Has a New Shape", maintaining the same visual and narrative tone: colorful, energetic, and bold.

The video alternates between studio shots, set against colorful backdrops aligned with FIAT’s visual mood and scenes filmed at the Pista 500, an iconic location that strengthens the connection to the brand’s Turin and Italian identity. The combination of artificial set and real-life context helps tell the story of the vehicle’s dual soul: urban and versatile, personal and functional.

The narrative emphasizes how Mopar accessories are true tools for personal expression. The car adapts to the customer’s lifestyle, evolving alongside them, without ever losing its distinctive character.